Paia, on Maui’s north shore, is a charming surf town known for its bohemian vibe, eclectic shops, and vibrant eateries. Popular with windsurfers and beachgoers, Paia offers access to beautiful spots like Ho’okipa Beach. Its colorful storefronts, laid-back atmosphere, and rich local culture make Paia a must-visit for those seeking a lively, artistic, and authentic Maui experience.