Pono Market

Pono Market is a beloved local gem in Kauai, known for serving fresh, authentic Hawaiian food that draws both locals and visitors alike. This guide dives into the market’s rich history, highlights must-try menu items like their famous poke bowls and plate lunches, and provides helpful tips for making the most of your visit.

• Pono Market is famous for its traditional plate lunches, including kalua pork, laulau, poke, and lomi salmon.
• Known for its reasonable prices and high-quality ingredients, Pono Market is a budget-friendly stop for fresh, local food that doesn’t compromise on flavor.
• Pono Market offers both takeaway and limited seating for casual dining.
• The poke at Pono Market is a crowd favorite, with fresh, locally sourced fish and a variety of flavors that make it a must-try for seafood lovers.
• Pono Market is an easy stop for travelers exploring Kauai’s east side, perfect for grabbing a bite before heading to nearby beaches or attractions.
• The menu changes daily, so there’s always something new to try, making it a great stop for repeat visits during your trip to Kauai.

Pono Market was founded in 1968 by the Kubota family, originally starting as a humble meat market. Specializing in Kubota pork, the market quickly earned a reputation for providing high-quality meats to the local community. This foundation laid the groundwork for what would become a beloved establishment on Kauai’s east side.

During the 1970s, Pono Market expanded its offerings to include more than just meat. The Kubota family introduced grocery items and fresh vegetables, making it a convenient one-stop shop for locals. At the time, it also became the only place in the area where customers could buy beer, adding to its appeal and solidifying its presence as an essential community hub.

In the 1980s, Pono Market made a significant shift in focus. Transitioning from a meat and grocery store, it began to emphasize fresh seafood, particularly fish. This change helped the market gain fame for its top-quality, delicious seafood options, drawing in seafood lovers from all over the island. It was during this period that Pono Market became known for its expertise in fresh local fish.

The 1990s marked another major turning point for Pono Market, as the Kubota family began offering plate lunches featuring traditional Hawaiian dishes. Popular options like kalua pork, lau lau, and poké were introduced, offering visitors a taste of authentic Hawaiian cuisine. This addition transformed Pono Market into more than just a market—it became a culinary destination.

In the 2000s, Uncle Ken Kubota continued the family’s tradition of innovation by adding an espresso and ice cream station to Pono Market. This new offering added a modern twist to the market’s appeal, attracting a wider range of customers who were looking for a quick coffee or a sweet treat after their meal.

Today, Pono Market remains a family-owned and operated business, still committed to offering high-quality local food and exceptional service. The market has stood the test of time by honoring its roots while continuously adapting to the changing needs of the community. Pono Market’s long history, combined with its focus on tradition and innovation, makes it a must-visit for anyone exploring Kauai.

At Pono Market, you can expect a laid-back, deli-style setup perfect for grab-and-go meals. The market has a simple, local vibe with a focus on fast, efficient service, allowing you to quickly pick up your order and enjoy it at the beach or on the go. The friendly staff and welcoming atmosphere make it a favorite among both locals and visitors.

• Arrive early to get the freshest selections, especially during the busy lunch rush.
• Try the daily specials, as these often feature unique, seasonal Hawaiian dishes.
• Order takeout if you’re planning a beach day – their poke bowls and plate lunches are perfect for a picnic.
• Bring cash as it may speed up your checkout, although they accept cards too.
• Visit during mid-morning or early afternoon to avoid long lines, especially on weekends.
• Ask for local recommendations if you’re unsure what to try – the staff is friendly and knowledgeable about their best dishes.
• Check operating hours before you go, as they may vary on weekends or holidays.

The best times to visit Pono Market are mid-morning or early afternoon, as this helps you avoid the busy lunch rush when locals and tourists flock in for their favorite meals. Arriving earlier ensures you get the freshest options, including their popular poke bowls and daily specials. Weekends tend to be busier, so visiting on weekdays or just after peak lunch hours can offer a more relaxed experience with shorter wait times.

Pono Market’s convenient location makes it an ideal stop before exploring nearby attractions like Kapaa Beach Park, where you can enjoy a scenic picnic by the ocean. Just a short drive away, you’ll also find Kealia Beach, perfect for sunbathing or a leisurely walk along the shore. For a bit more adventure, pair your visit with a hike on the Nounou Mountain (Sleeping Giant) Trail, offering panoramic views of the island. Grab some fresh poke or plate lunches from Pono Market, and you’ve got the perfect fuel for a day of outdoor exploration.

To reach Pono Market by car, start by taking Kuhio Highway (Route 56) towards Kapaa. Once you arrive in Kapaa, look for the Moanakai Road exit and take a right turn. Pono Market is located at the intersection of Moanakai Road and Kuhio Highway. Keep an eye out for the small parking area nearby, but be prepared for limited space, especially during peak hours.

For those opting to travel by bus, the Kauai Bus route will bring you close to Pono Market. Board a bus that travels along Kuhio Highway to Kapaa. Disembark at the nearest stop to Moanakai Road, which is a short walk from Pono Market. Check the Kauai Bus schedule for the latest arrival and departure times to ensure a smooth and timely journey.

Pono Market isn’t just a stop—it’s a true taste of Kauai, serving up the island’s authentic flavors with every dish. This local gem captures the heart of Hawaiian cuisine. For any traveler looking to experience the island like a local, Pono Market is the perfect stop to fuel your adventures and indulge in the essence of Hawaii’s culinary traditions. Don’t leave Kauai without savoring its rich, vibrant flavors!