MauiWine, in the scenic upcountry on the slopes of Haleakalā, is Hawaii’s oldest winery. It blends rich history with breathtaking views and exceptional wines. Established in 1974, it offers a unique tasting experience featuring wines crafted from traditional grapes and Maui’s iconic pineapples. This travel guide explores everything you need to know about visiting MauiWine, from its historic roots and signature offerings to the unforgettable wine-tasting experiences that await.

Highlights

  • The winery is famous for its unique pineapple wines, particularly Maui Blanc and Maui Splash.
  • Situated at 1,800 feet on the slopes of Haleakalā Volcano, MauiWine offers breathtaking views of Maui’s southern coast and the surrounding lush landscape, making it an ideal spot for relaxation and photography.
  • Enjoy tastings in charming historical buildings like the King’s Cottage and the Old Jail. These experiences allow guests to sample a variety of wines while learning about the winemaking process.
  • Guided tours of the vineyard provide insights into the unique growing conditions and flavors derived from Maui’s volcanic soil.
  • Stroll through the vineyards and witness the winemaking process firsthand, especially during “crush days” when pineapples are pressed.
  • The winery encourages visitors to bring a picnic to enjoy on its picturesque grounds.

History

Walking up to the tasting room of Maui Wine in Maui Hawaii.
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Founding and Early Years

Founded in 1974 by C. Pardee Erdman and Napa Valley winemaker Emil Tedeschi, MauiWine began as a vineyard on 23 acres of Ulupalakua Ranch, nestled 2,000 feet up the slopes of Haleakalā. While waiting for grapevines to mature, the duo innovatively crafted Maui Blanc, their first pineapple wine, in 1977, utilizing the island’s abundant pineapples.

Pioneering Success and National Recognition

MauiWine’s early triumph with Maui Blanc paved the way for expansion, including estate-grown Carnelian grapes for sparkling wines. In 1984, the winery’s Maui Brut Blanc de Noir gained national fame when served at President Reagan’s inauguration, marking a defining moment in its history.

Leadership Evolution and Global Reach

With Tedeschi’s return to California in the late 1980s, Paula Hegele stepped in to lead MauiWine. Her tenure focused on refining wine quality and expanding global distribution while enhancing visitor experiences with immersive tours and tastings, solidifying the winery’s international appeal.

Rebranding and Modern Growth

In 2015, MauiWine rebranded from Tedeschi Vineyards to align more closely with its island heritage. This modern identity boosted its local and global presence, helping the winery cement its reputation as Hawaii’s premier producer of wines that celebrate Maui’s unique environment.

Bridging History and Innovation

MauiWine embraces its rich cultural roots, integrating historic Rose Ranch buildings into its operations. By preserving the legacy of Ulupalakua while pushing the boundaries of innovation, the winery plays a pivotal role in Maui’s cultural and agricultural narrative.

The Wine Selection

MauiWine is celebrated for its wide-ranging selection of wines. While it first gained recognition for its pineapple wines, including the popular Maui Blanc and Maui Splash, the winery also offers an impressive variety of grape wines, such as:

  • Chenin Blanc: A crisp white wine with subtle notes of peppermint and tangerine.
  • Syrah: A velvety red featuring hints of cherry and sandalwood.
  • Grenache: Distinguished by its bright, fruity character.

Each month, the winery processes approximately 30 tons of pineapples to craft its signature pineapple wines—light, refreshing, and perfectly suited for Maui’s warm, sunny days.

Tasting Experiences

Beautiful picnic under a giant green tree in Hawaii
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King’s Cottage Tasting Room

Step into the historic King’s Cottage Tasting Room to sample a diverse selection of MauiWine’s finest offerings. This charming space, once a retreat for Hawaiian royalty, provides a relaxed and inviting atmosphere where visitors can savor wines while enjoying the rich history of the estate.

Old Jail Tasting

For a more exclusive experience, the Old Jail Tasting offers a reservation-only journey through MauiWine’s premium selections. Set in the historic Old Jail, this experience pairs select wines with curated small bites, creating a unique and intimate atmosphere for wine enthusiasts.

Guided Tours

Discover the story behind MauiWine with complimentary guided tours offered daily at 10:30 AM and 1:30 PM. These tours provide fascinating insights into the winemaking process, the estate’s storied past, and the unique features of the vineyard, making it an enriching experience for visitors of all ages.

Plan Your Visit

MauiWine welcomes guests Tuesday through Sunday, from 11 AM to 5 PM. For a well-rounded experience, pair your wine tasting with a meal at nearby favorites like Kula Bistro, famous for its flavorful local cuisine. After exploring the winery, consider stopping by local attractions such as Surfing Goat Dairy, where you can enjoy fresh goat cheese and homemade ice cream.

Tips for Visiting

  • Check the Hours: MauiWine is open Tuesday through Sunday, 11 AM to 5 PM.
  • Make Reservations: Book in advance for the Old Jail Tasting experience to secure your spot.
  • Dress Comfortably: Wear casual, weather-appropriate clothing, as the upcountry climate can be cooler.
  • Arrive Early for Tours: Free guided tours are offered daily at 10:30 AM and 1:30 PM—arrive early to join.
  • Explore Nearby Attractions: Plan to visit nearby spots like Kula Bistro or Surfing Goat Dairy to complement your trip.
  • Designate a Driver: If you’re sampling wines, ensure you have a safe way to return.
  • Shop for Souvenirs: Don’t forget to stop by the gift shop for a bottle of your favorite wine or other unique local products.

Best Times to Visit

A glass of red wine and two plumeria blossoms on a balcony
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The best times to visit MauiWine are during the late morning or early afternoon, when the tasting rooms are less crowded, and the upcountry weather is pleasant and breezy. Visiting in the spring or fall offers a quieter experience, as these seasons typically see fewer tourists. For those interested in exploring the vineyards, these times also provide optimal conditions for enjoying the stunning views of Haleakalā and the surrounding landscape.

Frequently Asked Questions (FAQs)

Yes, visitors can enjoy complimentary tastings at MauiWine without a reservation, but the exclusive Old Jail tasting requires prior booking.

While MauiWine primarily focuses on wines, they do not specifically mention non-alcoholic options; however, visitors can enjoy the beautiful scenery and partake in the winery experience without consuming alcohol.

MauiWine is generally family-friendly, with children allowed in the tasting room and grounds, but they cannot accompany adults during the reservation-only Old Jail tasting.

Nearby activities include visiting Ulupalakua Ranch for dining, exploring local farms, and enjoying scenic drives along the Road to Hana, which offers stunning views and additional attractions.

MauiWine is open from 11 AM to 5 PM, Tuesday through Sunday, allowing ample time for visitors to explore and taste their offerings.

Visitors can participate in free guided tours offered daily at 10:30 AM and 1:30 PM, where they can learn about the winemaking process and the history of the estate.

How to Get There

By Car

Driving to Mauiwine is a scenic journey that allows you to enjoy the beautiful landscapes of Maui. Starting from Kahului Airport, head west on the Hana Highway (HI-36) until you reach the intersection with HI-37. Take a left onto HI-37, also known as Haleakala Highway, and continue driving south for about 10 miles. Turn right onto Kula Highway (still part of HI-37) and follow the signs leading to Mauiwine, located approximately 20 miles further along this route. Be prepared for winding roads and breathtaking views as you approach the vineyard.

By Bus

For those opting to travel via public transportation, the Maui Bus system provides a reliable option. From the Kahului Airport, catch the Upcountry Islander Route #40. Stay on this route until you reach the South Maui Community Park. From here, transfer to the Haiku Islander Route #35, which will take you closer to the venue. Ensure to check the latest bus schedules and plan for possible changes in routes to ensure a smooth journey.

Wine Not? Raise a Glass to Maui’s Unique Wine Scene

MauiWine is more than just a winery—it’s a celebration of Maui’s rich history, stunning landscapes, and vibrant flavors. Whether you’re indulging in the tropical zest of pineapple wine or the bold notes of estate-grown reds, each sip tells a story unique to the island. Don’t miss the chance to experience Maui’s wine culture firsthand. Book your tasting or tour today and let MauiWine’s enchanting charm sweep you off your feet. Visit their official website for reservations and more information!